As a frequent traveler to wine country, a hunter of wine values and bargains, a wine blogger, and a member of Twitter, I recommend to all Napa Valley wineries, you should Tweet. Don’t just take my advice, read the cover story in this week’s Time Magazine on Twitter and read in the current issue of Business Week, Jack and Suzy Welch’s article on “Why We Tweet.” I joined Twitter in March and my only regret is that I did not start sooner. The payoff is big in many ways.
I checked to see how many Napa Valley Wineries are currently on Twitter. In the “Find People” link on Twitter, I put in the keyword “Winery” and sorted through about 200 wineries and found exactly 20 Napa Valley wineries and 2 in Carneros registered on Twitter. Amazingly, only a handful of these wineries are using Twitter frequently and one small Napa Valley winery, Casa Nuestra, is on the cutting edge. Casa Nuestra at the moment has 560 “Followers” and the winery has made over three hundred Tweets. A Follower is one who decides to follow someone on Twitter and receive any Tweets they send out. A tweet is 140 characters of information.