Everyone knows the number of visitors has dropped in the Napa Valley and all wine country regions. As seasoned travelers to the wine country, we know that there are a number of strategies that wineries can do to win back visitors and keep them coming back for more. We have talked to loads of tourist on our winery treks and from those conversations and our own experiences, here are just a few ideas that we think will encourage visitors. These are not necessarily in order of priority.
Tasting fees applied to the purchase of wine. It just makes good P.R. sense and we honestly do not understand why so few do this. It is a “win-win” for all.
Team up with hotels, websites, restaurants, the Destination Council, and provide two-for-one tasting coupons. We know a lot of wineries have these but few visitors know about them.
Offer a price range of wines with at least one wine in the price range of $15 for the budget-minded traveler.