Last Thursday, I posted some ideas for saving Copia. Apparently, I was way off the mark, not knowing the demise of Copia was only a day a way. The Napa Valley Register reported that Copia had abruptly closed its doors on Friday. Ticket holders for events were out in the cold. The sign on the door says “temporarily closed,” but we all know what that likely means. Gone, and lost forever?
I still believe my ideas for a California wine museum are feasible in some form or another. The property, including the building and surrounding acres, is reportedly up for sale. One of the big wine companies needs to “take the bull by the horn” and begin discussions for reinventing the idea of Copia. Make the focus on the California wine industry. Get rid of the name Copia, it’s meaningless to tourists, and call it the California Wine Museum.
The one comment I received on the blog post made reference to the fact that visitors find it difficult to find Copia, given its location from Highway 29 and Napa’s one-way streets. When we visited the famous wine museum, Museo de la Cultura Del Vino, in the ancient town of Briones, Spain, making our way to the wine museum was a nightmare. Driving to Copia from Highway 29 is a breeze compared to maneuvering the old and tiny roads leading to Briones and the wine museum. The point is that, if what is there is important and compelling, folks will come.